While it is unlikely that anything humans do is ever absolutely objective, it is important to establish that the information you intend to use is reasonably objective, or if it is not, to establish exactly what the point of view or bias is. There are times when information expressing a particular point of view or bias is useful, but you must use it consciously. You must know what the point of view is and why that point of view is important to your project.*
* Virginia Tech Libraries. “Objectivity/point of View/bias | Information Skills Modules.” Accessed March 9, 2015. http://info-skills.lib.vt.edu/evaluating_info/8.htm
What is the likely bias (if any) of the author (individual or institution)?*
The purpose of the author in presenting ideas, opinions, or research may in part determine the usefulness of the source. Does the source show political, cultural or other bias? Are opposing points of view represented? Is this information verified in other sources? You may not be able to evaluate the objectivity of any single resource until you have looked at all your resources. Even biased sources can sometimes be used, if you are aware of the bias.
Where to find in Books or Articles
The book jacket or back of book may have information that can help you determine bias; articles may have information at the beginning or end of the article. The credentials of the author may give you clues to bias.
Where to Find on Web Sites
On Web sites, there may be an “about us,” or “about this site,” or “who we are” page that details what causes or ideas the site stands for. The Cato Institute states very clearly what their special interests are:
* Park, Kathryn. “5 Steps to Evaluation - Information Ethics - LibGuides at COM Library.” COM Library, Information for Life. Accessed March 9, 2015. http://libguides.com.edu/content.php?pid=116546&sid=1008738.
The SMART Check is particularly helpful when evaluating news stories. Determine if your news source is SMART before believing what is reported.
Source: Who or what is the source?
Motive: Why do they say so?
Authority: Who wrote the story?
Review: Go over the story carefully.
Two-source Test: Double check everything if possible.
Source: University of Washington Libraries